Relationship with the market.

Within the company world the opinion of the customers, users and general public is taken more and more into account. To cover this growing need, BJC sets out to keep in direct contact with the market taking its pulse constantly in order to know its wishes, needs and tastes.

One of the most effective methods used by BJC is to participate in the diverse national and international trade fairs organised periodically, where we do not only present our new products but we also pick up on the sensations that these produce amongst the public and professionals.

We also continuously hold sales meetings with our commercial delegations during which we take advantage of the opportunity to find out at first hand the suggestions and doubts that the sales staff pick up day after day from their clients. We also organise technical talks to let the professionals know our most innovating and technically advanced proposals, such as BJC-Diálogo, our control system for the intelligent house.

As regards public relations BJC appears in the press, and also in technical and decoration magazines, continually positioning its products within the new trends in the technical and design fields. Showing our small material series in television programs is another way used by the Company to create a communications strategy.

But the market is always moving on and BJC, with its innovating vocation, will open new channels of contact to carry on listening to what the different areas of the public have to say.